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Rockstar Plans to Announce Much Anticipated ‘Grand Theft Auto VI’
(www.bloomberg.com)
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It's the equivalent to announce a date when they announce the date of the teaser trailer of a game. I mean wtf is wrong with these people.
Everybody knows it's coming, they had countless articles, "leaked" pre-alpha gameplay footage, so not sure who is surprised at this point.
You'd be surprised. If someone just happens to miss the initial wave of press, then they might notice the second wave when it does announce it.
It's not about making sure to inform everyone, more like building the hype and the legend around the title to make more people talk about it and to justify whatever crazy premium edition price tags they're gonna have.