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Apple's ad-free Amazon presence sparks digital ad dynamics inquiry
(appleinsider.com)
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this post was submitted on 12 Nov 2023
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TL;DR: Apple and Amazon have an agreement that Apple can buy all the sponsored product slots when someone searches for an iPhone, iPad, etc.
Samsung and other companies are unhappy that Apple products show up when their products are searched on Amazon, but not the other way around.
You left out the part where searching for Apple products was returning results of counterfeit products because Amazon loves their scummy cheap junk. Apple got sick of this and told Amazon that if they wanted to be a reseller of actual Apple merchandise, they would need to agree to clean things up or Apple would stop selling on Amazon.
There’s nothing stopping Samsung and other brands from demanding the same thing. And they should.
I read this as "Amazon knowingly profits from selling ads for counterfeit products".
I wonder if Apple has more pull on Amazon's marketplace. Apple might have a bigger slice of the pie and fewer alternatives in the counties that Amazon operates in / dominates in.
This seems like it's going to be a tough case to win. Or, if they did win it, it could be a big change to the retail world. This has been happening in grocery stores, electronic stores, big box stores, etc. for 50+ years. It's really common for retailers / suppliers to strike deals for special placements or spots that are away from competing products. Best Buy or your local grocery store is a prime example of this.