I'll repeat it ad naseum, but of course it's not about the color of the bubble. I don't know how this keeps getting repeated, are people really that tech illiterate on Lemmy of all places? People who care about privacy want this for sure, not to mention anyone who wants to send pics or video in a reasonable quality or not be part of subpar group chats.

It literally could mean the difference of not having to use an iPhone for someone who really cares about E2EE messaging and has mostly iPhone contacts. And inbefore "but you could use WhatsApp or Signal, etc", well yes you can but it's only as useful as the amount of people in your contacts who also you it. I really do personally wish Signal gained more steam, but so few use it it's pretty much useless.