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What's up with Epic Games?
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Don’t forget that Epic buys up existing licenses to sell them as exclusives. They even pulled Rocket League from Steam after buying the studio.
Let's also not forget that game developers have no choice but to release on steam if they want to have any chance on breaking even since they have that huge of a market share and that Epic challenging that already lead to better deals for developers since Valve hat virtually free reign before
Rocket League is fully playable on Steam.
The story of most of Valve's games is finding a mod, hiring the modder, then making the game exclusive to Steam.
You can no longer buy the game on Steam though.
The difference between Steam and Epic is that Steam gets modders who mod their Source games. These mods don't exist outside of Valve games. Valve is paying someone who loves their games and makes content for those games. They are smart in recognizing talent and bringing it to their development teams.
Epic finds existing games with existing communities and build a wall around it so Epic becomes a gatekeeper to the fun. They stop games from working on other storefronts or pay for "exclusivity" which means stopping people from playing the game.