Fair enough. IMO, Brave isn’t a big enough player compared to many other companies in the enterprise space used by Kagi (both that we know of as consumers and wouldn’t know of without being an employee with knowledge of their internal SaaS agreements) that Kagi’s specific use case of Brave singularly would have been the deal breaker (for me).

Personally, getting that granular with money flow quickly becomes untenable as a consumer as every business will, to some degree, end up paying for some level of service from the companies we hope to lessen the power of. As a consumer example, I may really dislike how Google is influencing the standards of consumer data privacy in the world and choose not to pay for or use Google products/services directly, but I couldn’t imagine boycotting all companies that use Google Workspace internally for email, docs, sheets, etc.

Kagi seems to be a main player that’s opening the conversation of paying for internet search when the world is used to a standard of “free” search, so saying they can’t utilize the existing search data sources is going to make that experience dead in the water. We need ripples if we hope for change.

Edit: sudneo‘s comment actually summed up my thoughts pretty well.

In my personal opinion, such unrealistic ethical requirements end up being a reactionary choice as they will ultimately impede new - better - players to emerge and will leave the existing - worse - dominating.