There's a mile of difference between saying "consumers need to get comfortable not owning their games" and "we want consumers to get comfortable not owning their games (but using subscription services instead)".

The former statement is extremely arrogant. The latter is just obvious. And it's reasonable even if you or I personally don't want to get our games on a subscription model - millions of people get their music through Spotify and it suits them just fine even though other people don't want that. So it's a way of straw-manning the people pushing subscriptions so you can hate them.