I'm probably older than you if you're remotely close to reddit's average. You're resorting to condescension because it's an easy fallback. I won't age myself but middle-aged is very much a descriptor I have to reckon with.

Floating hearts that cascade down the page? Why? Whats the message that has anything to do with pledging to defederate against facebook? The branding seems all over the place.

The point is that it is for the fediverse, and when you have actually spent some time on it outside of the couple weeks you've spent on lemmy, you'll realise that it's completely filled with weird subculture stuff like it. If you were familiar with fediverse more your response would be "yeah that makes sense". The early adopters and communities on it before the reddit drama are pretty much the same people that put chiptunes in the last keygen you used.