same size top/bottom for both; only difference is that the standard has a wider body bevel, and the sleek can goes nearly straight down. same lid on both cans, as well. not sure what it does for the scaled material cost, but since the lid is by far the most expensive part, it's probably negligible, compared to the ability to inflate the price on a taller can.

I can't fully explain the trend, but ready-to-drink (RTD) alcoholic beverages are a big hit for the industry, and even moreso when presented in the truly/high noon shape. maybe it's a generational thing? I don't get it, but I'm also not the target demographic.

bonus fact: the conversion costs of filling sleek cans is pretty steep for most independent brewers, so craft beer will take a couple years to adapt, if ever.