321
submitted 9 months ago by JRepin@lemmy.ml to c/technology@lemmy.ml

Audiences attending the SXSW premiere of "The Fall Guy," starring Ryan Gosling, were not happy about having to watch a sizzle reel before the movie that touted the promises of AI.

you are viewing a single comment's thread
view the rest of the comments
[-] GeneralEmergency@lemmy.world -2 points 9 months ago

A short video normally no longer than 3 minutes designed to show off a product, usually in the form of a montage.

It's an old term so I can't imagine how you could live your life and not hear the term.

[-] my_hat_stinks@programming.dev 8 points 9 months ago

There's no need to be a dick about it, just because you know a something doesn't mean everyone else must also know it. I can guarantee there's common terms you aren't familiar with. Especially when you consider that this is marketing jargon with common alternate terms (eg demo reel).

[-] sugar_in_your_tea@sh.itjust.works 5 points 9 months ago

Yup, I've been in the workforce for quite a while and I don't think I've heard the term before. I generally avoid marketing types and try to avoid new product launches because I don't like all the BS the marketing departments come up with to try to sell me on their half-baked crap (I usually wait for independent reviews).

So if I've heard it, I've tuned it out. I've heard of "demo reel" (i.e. when trying to get sponsored as a skateboarder or whatever) and "show reel" feels familiar, but not "sizzle reel."

In my line of work (software development), video is rarely the desired format for anything, and certainly not as a demonstration of skills. We largely work in text, and if you asked me to make a demo reel of something, I'd have to spend some amount of time looking up how to do that (I haven't edited a video in decades, aside from short screencaps). If I ever need to do that on the regular, I know it's time to retire or find a new job...

[-] GeneralEmergency@lemmy.world -1 points 9 months ago

If people are going to be dicks about not knowing the term I'm going to be a dick about knowing the term.

[-] Marin_Rider@aussie.zone 0 points 9 months ago

how were they being a dick? I've never heard of it either, your weird gatekeeping over a fucking marketing term is very strange

[-] GeneralEmergency@lemmy.world 0 points 9 months ago

If you don't know a term you look it up or you ask. Like you should probably do for "gatekeeping"

You don't turn around and go. "who made this term a five year old, oh wait executives are five year olds".

That's being a dick because they are proudly showing off their ignorance and colossal ego.

[-] Marin_Rider@aussie.zone 0 points 9 months ago

man go have a snickers and go outside. cool off

[-] GeneralEmergency@lemmy.world 0 points 9 months ago

You're the one upset I know a term.

this post was submitted on 15 Mar 2024
321 points (98.2% liked)

Technology

35123 readers
31 users here now

This is the official technology community of Lemmy.ml for all news related to creation and use of technology, and to facilitate civil, meaningful discussion around it.


Ask in DM before posting product reviews or ads. All such posts otherwise are subject to removal.


Rules:

1: All Lemmy rules apply

2: Do not post low effort posts

3: NEVER post naziped*gore stuff

4: Always post article URLs or their archived version URLs as sources, NOT screenshots. Help the blind users.

5: personal rants of Big Tech CEOs like Elon Musk are unwelcome (does not include posts about their companies affecting wide range of people)

6: no advertisement posts unless verified as legitimate and non-exploitative/non-consumerist

7: crypto related posts, unless essential, are disallowed

founded 5 years ago
MODERATORS