Recent example is Intel dropping the i from their CPU branding. What was an Intel Core i7 is now an "Intel Core Ultra 7". This is a bizarre choice. The i3, i5, and i7 branding is very much a household name, and they're just throwing that away.
Infinitely worse, they've also thrown out their low end Pentium and Celeron CPU branding. Now they're simply calling them all a generic "Intel Processor". What the actual fuck? People avoid Pentiums and Celerons because they're widely regarded the absolute bottom of the silicon barrel. Now instead of "don't get a Celeron, it's practically e-waste" it's going to be "don't get an INTEL PROCESSOR, it's practically e-waste". Holy shit.
A bunch of rich fucking failchildren got paid the big bucks for these ideas meanwhile I'm making min wage working infinitely harder while actually producing a non-negative surplus value for my employer to steal.
Most of the executives and internal marketers knew it was absolute horseshit, they just knew that if the brand change lost 2% sales instead of gained 2% sales, they would face worse personal consequences if they spent 20k on the rebrand than if they spent 15 million on the rebrand.
Because capitalism is the most efficient system