The study attributed Belgium's strong innovation performance to "substantial increases in foreign doctoral students, SMEs [small and medium-sized enterprises] with business process innovations, and non-R&D innovation expenditures."

The study also reported that Brussels is a particularly critical innovation hub for Belgium and, indeed, much of the rest of Europe. According to Innoviris, a government organisation which funds and supports research and innovation in Belgium's capital city, the study demonstrates that "Brussels is consolidating its position as an innovation leader in Europe and, as a region, is experiencing the strongest growth in Belgium."

Sounds a bit like the Toilet Duck ads