Those damn gas station sunglasses I’ve had for like 15 years. Still good enough that I haven’t replaced them…

Seriously though,

I think the BIFL movement overvalues brands.

Looking for quality and intentionally buying something you like that will be with you for years is more important to me.

Buy less, repair it, use it longer.

✊

norrona jackets

i've had mine for many years, wore it pretty often, did everything in it, from skiing/hiking/rafting to just normal rain/warmth protection, and it still looks brand new, it's extremely high quality and pretty durable

they are rather expensive tho, like 500 euro +, but you can find versions from previous years (still new) for about 300, worth it either way if you can afford it imo