I kind of understand the people that do this, projecting their own hopes and dreams over famous people or things. I've seen countless times how seomone mentions X show or Y person "has an anticapitalist message" and later down a discussion they regrettably have to admit it really isn't, getting their hopes up just to be disappointed. It's like there's a need to have one's ideology reflected in the media one consumes or parasocial relations where one can just fill in the gaps (which doesn't happen with closer interpersonal relationships where replies to questions is what fills the gaps).
After more than a century, it should be clear that no tiny bit of revolutionary culture can get through the capitalist mainstream. It should be automatic even, the fact these are completely incompatible (by the active work of the press, shareholders, CEOs, managers, or even direct government action if need be). Revolutionary culture shouldn't be confused with passing remarks, slogans or subtle nods, which inevitably leave huge gaps that can, like with media or people, be filled with one's imagination. Same with mild messages of support, which are nice, but could never amount to anything more.