Thank fuck, honestly. What a stupid fucking name; took them long enough.
this post was submitted on 14 May 2025
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They should name it HBO 2: The Max
I predict zero consequences for David Zaslav
David Zaslav's name will be changed to Max as a punishment
Max Power?
That's cool, but will the old HBO production style will also be back?
Bring back Real Sex!
No. That would cost money.
It's now HBO, formerly known as MAX, formerly HBO
Formerly HBO Go, formerly HBO on Demand
Warner Bros has been gutting itself from the inside out in order to return money to investors. This sort of "We only have one switch left, so we're going to toggle it and tell our investors its making us money" move is what you do when you've run out of better ideas.
Joke is, it'll probably work. The brand is properly ruined by the huge infusion of ultra-low budget reality TV / blockbuster discount aisle content they've decided to subsist on. Max global subscribers continue to rise, despite the content getting worse and the price going up. Toggle the brand name, tell the investors you're a genius, post a rising EBITDA, and reap the dividends of enshittification.
Clowns.
The title might be confusing for those who were unaware of the branding. They renamed the service to just "Max" 2 years ago and are now returning to the name "HBO Max".
That's almost as dumb as naming your product a single letter that's also used as a variable in discussion.
To be fair, that single letter has very special meaning to him. On every vertex add a perpendicular line going clockwise and you get his favorite symbol.
If you look X in ASCII table you get 88, which represents his favorite phrase often said with the "my heart goes to you all" gesture.
How do you add a clockwise line?
The W factor
HBO Max*
Next up: HOBO MAXX
This is a duplicate, but it's trended so high I'll leave it up.