this post was submitted on 31 May 2025
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For months, pundits have decried the absence of a “Joe Rogan of the left” — an online media figure who can galvanize young men to support Democrats in the way that popular right-wing creators like Rogan, Adin Ross, and the NELK Boys have done for President Donald Trump. Now, it appears that Democratic operatives have a $20 million plan to build such a figure.

Nina Smith, a Democratic strategist and former senior adviser to Stacey Abrams, said instead of propping up a creator who checks the perfect ideological boxes, Democrats should embrace the online spaces for young men that already exist.

For example, creators like Hasan Piker, a left-leaning creator with over 5.5 million subscribers on Twitch and broad popularity among young men, has largely been ignored by the Democratic establishment. Piker’s political content leans farther left, sharing a populist economic message paired with strong criticism of U.S. foreign policy in Israel.

“There is a tendency to shy away from those spaces because our favorite thing to do in the Democratic Party is to, pardon my language, shit on the left,” said Smith.

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[–] Bloomcole@lemmy.world 3 points 1 week ago

The real thing will always win from the fascist-lite version.

[–] chonglibloodsport@lemmy.world 3 points 1 week ago (2 children)

Right now the biggest difference between the left and right is structural.

The right is rushing towards the middle of their group. They insist that everyone toe the line on MAGA orthodoxy. Anyone outside of that (even more traditional conservatives) is driven out into the cold.

The left is casting as wide a net as possible. They’re trying to include as many groups as they can and basically grabbing up anyone who feels alienated by the right. There is no orthodoxy besides “stop the right at all costs.”

This is a problem for the left if they’re hoping to replicate Joe Rogan. There’s no orthodoxy to appeal to, no centre of gravity to rally around.

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[–] blarth@thelemmy.club 3 points 1 week ago

Trying to politically move to the right, emulating their tactics and methods, and all the other bullshit isn’t going to work. Just do the right thing and leave it to democracy to sort out.

[–] Gates9@sh.itjust.works 2 points 1 week ago

I cannot wait to see the asshole who takes this job

[–] Lightor@lemmy.world -3 points 1 week ago* (last edited 1 week ago) (1 children)

Man, these comments show me that it'll never happen because we fight with each other just as much as we do the right.

The right are mindless drones but they can all work in the same direction at once and I think we're missing that.

[–] geneva_convenience@lemmy.ml -1 points 1 week ago

No it's pretty obvious that everyone agrees that Democrats refuse to work with the left. Which is the problem.

[–] Shardikprime@lemmy.world -3 points 1 week ago (2 children)

Joe Rogan WAS a liberal Joe Rogan.

And they pushed him away.

So anyways, how's Kamala's victory working out for everyone?

[–] MotoAsh@lemmy.world 2 points 1 week ago

Joe is and always has been a sellout.

[–] Lightor@lemmy.world 0 points 1 week ago* (last edited 1 week ago)

She didn't win, are you OK grampa? Are "they" upsetting you again?

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