i think Musk saw behind the curtain and realized just how cheaply politicians are being bought up for. I think he did some napkin math and realized he could outbid the current masters of enough of them to gain more power than trying to appease trump.
United States | News & Politics
How did that go for Michael Bloomberg?
Fair question but I don't think it's the same thing, Bloomberg was trying to buy the public and instill himself in office in a competitive race.
I think the strategy of just finding popular candidates and then becoming their biggest financial supporters should be more cost effective. If it's a new party there might be great deals for the thrifty oligarch.
Money doesn’t always work. It usually does, but not always. Bloomberg, having made himself a symbol of corporate wealth, was a little too on the nose.
My first thought is that this may be for 1) political leverage and 2) propaganda. Leverage as a spoiler, to pressure/influence the other two parties in the election cycle. Propaganda is pretty self-explanatory, I think: getting into the news & podcaster cycles, throwing events, sending out mailers/flyers etc.
Some people (rich & poor) and interest groups/super PACs may fund it, so it won’t even have to be all his own money.