this post was submitted on 03 Jul 2023
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Twitter's new CEO told staffers they need to use 'hand-to-hand combat' to convince advertisers to come back, report says (www.businessinsider.com)
submitted 2 years ago by trashhalo@beehaw.org to c/technology@beehaw.org
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  • Linda Yaccarino said staff must deploy "hand-to-hand combat' to win back advertisers, per the FT.
  • The Twitter CEO's remarks follow the NYT's report that Twitter ad sales have fallen 59% in a year.
  • Some brands have been ensuring their ads don't appear next to Elon Musk's tweets, per the NYT.
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[–] twilightmeow@beehaw.org 4 points 2 years ago (1 children)

buy ads on a platform that forces a login to just view tweets? That's some sudden change most people aren't prepared for. in my opinion many will stop going; how are they going to make this profitable?

[–] Liempong_pagong@beehaw.org 1 points 2 years ago

Do twitter bots have to pay subscription also?

[–] pork_slam@beehaw.org 3 points 2 years ago (1 children)

Their using a women to be their fall guy. Kinda like what reddit did. Watch her leave after a few months. I think elon should have kept his mouth shut and not buy every company just cause. He should've stick with space ex and tesla and be a genius CEO, or what they were calling him. The guy is stupid.

[–] TechyDad@beehaw.org 8 points 2 years ago

The only reason that he seemed like a "Genius CEO" with SpaceX and Tesla was because those companies had layers of management dedicated to protecting the company from Musk.

If Musk marched into Tesla and decided that all Tesla cars should have eyeball shaped headlights, managers would tell him what a genius idea that was and that they'd get right on it. Then, they'd distract him with something else while the idea went in the trash can.

Twitter has no such management layer so every Elon Epiphany becomes Twitter policy no matter how bad or destructive it is. SpaceX and Tesla were successes despite Musk and Musk gained his "genius" reputation because those companies were able to filter out his idiocy.

[–] luciole@beehaw.org 2 points 2 years ago

Apparently "hand-to-hand combat" means to meet in person. The corporate lingo is killing me.

[–] ken27238@beehaw.org 1 points 2 years ago

When you have to make guarantees that their ads won’t appear with Elon’s tweets you know you’re kinda screwed.

[–] Azzamean@beehaw.org 1 points 2 years ago

Staff can’t promise shit when Twitter is under the influence of Muskrat. Which is why they left to begin with.

GG