this post was submitted on 25 May 2026
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Ask AI or just Google it? Google makes a big change to a little search box (www.npr.org)
submitted 9 hours ago by themachinestops@lemmy.dbzer0.com to c/technology@lemmy.world
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Carolina Milanesi, an independent technology analyst, said Google is trying to make its cash cow business — search — richer and more personalized, and it will make shopping easier. But there is a risk that users may have fewer choices about what to click.

"Right now it's: I ask a question, I get a bunch of answers and I feel that I'm in control as to which answer I take, or if I'm looking for something, which product I'm going to end up buying. That is going to be less so going forward," she said.

Milanesi envisions AI-enabled search and agents proposing products to consumers — perhaps even those they have requested — but with less clarity or choice around where it's coming from.

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