So, here's what I don't get about bigger comic studios. In this case Marvel.
If this guy can make a costume on his own, and have it look this good, why wouldn't Marvel make these suits a bit more professionally? They could make like 1000 of them, and then hire actors of that frame to wear one at the local comic book shop. Just randomly walks into the comic book store, and just sort of hangs out doing improv, in character.
Marvel sells more comics long term, because if you're a kid, and you go to a comic book store, and ACTUAL SPIDERMAN IS IN THE BUILDING, even if you're not already a Spiderman reader, now you are. Because you got that amazing experience.
On top of that, it sells comics immediately, because part of his act could be he's just Spiderman, and he's come into the comic book shop to see if anybody has heard of his comic book. And when people play along, and say yes they know who he is, and he's famous, he can play amazed, and proud. Then he can see his own comic, and be amazed how good it looks. Just whatever the current issue is at that time.
Then he could ask the people around "Wow, this comic is great. You're getting this comic, aren't you? I think you're gonna like it a lot."
Stuff like that. Just crowd participation in a way that sells the comic.
The comic book shop benefits because they get an attraction that they don't have to pay for, which helps sell comics.
Marvel benefits from selling more of their Spiderman comics.
Fans benefit from getting a photo op, and a unique experience.
I see no reason why I'M the first person to think of this. They've HAD TO have already had this idea....but then why don't they do it anymore? Were the costumes they had made up just not good? Was it hard to find a string of local improv actors of the same build as spiderman willing to take VERY part-time work? Like once a month maybe? More if he's willing to travel.
Wait, yeah. You could have them travel, since it doesn't have to happen on any specific day. It's just a random appearance in a random city, driveable from the actors location. So if an actor lived on the eastern half of the country, they could probably make a living traveling as spiderman to different cities every day. They'd just need to live within driving distance of about 20 different cities.
They could totally make a go of this. And not just Spiderman. DC could do the same thing with Batman. Different build, so different actor, but still. I do think the Teenage Mutant Ninja Turtles might not be suitable for this. So I guess some comics won't be able to do this. But a lot could.
This needs to be a thing.