Plus everyone bought new tech during the pandemic, and now it's over people are going outside and touching grass again so they don't need the latest tech just 2.5 years later.

Plus the M2 MBP is barely an upgrade over the M1.

Why is everyone making this a price thing? The way I see it, this is because Apple Silicon is so damn good....I’m not going to need another machine until this thing stops working.

Saying that the market has reached a saturation point for Apple Silicon Macbooks is kinda silly. Apple Silicon is good, but it isn't some miracle tech that defies market dynamics. The only area that Apple Silicon really excels at compared to the competition is battery life, but there's a lot of other laptops that already beat it in terms of CPU and GPU performance.

There's still room for Apple to grow, especially since they're focusing on gaming now. The fact that Mac demand is falling in light of this indicates that there's more at play than just everyone being content with their current Macs. Even if that was the case, why wouldn't something so good be attracting new customers? Apple's userbase is still a tiny fraction compared to Windows. If Apple Silicon is so good, why aren't people flocking over in droves, especially since Windows literally has no answer to Apple Silicon?

Price is a huge motivating factor, especially since the economy's going to shit.

Or until Apple decides that, for some reason, your M2 can’t run their newest operating system and eventually apps don’t support your operating system anymore.

It could be that.

My first thought is that it might be the post-lockdown tech demand crash hitting Apple later than it hit the rest of the industry. If I remember right Apple was holding on fairly well when the market first started to crash as society shifted into a "post-Covid" mentality, relative to their competition.

Could be that for whatever reason the drop in demand for Apple was just delayed by about a year.

The M2 chips and presumably the M3 as well are incredibly sophisticated but they're not powerful exactly, they're just power efficient. They deliver excellent performance for their power draw.

But if I actually want to high performance chip I can get better options as long as I don't care about battery life, and if I need a high performance chip I probably don't actually care about battery life.

So it's good for people that want reasonably good performance on the go but no power use really cares.

M1 Macbooks were also the first "Not Completely Shit" Macbooks after many years of awful problems so there was pent up demand from Apple users for something worth buying. Now that the demand is satisfied, sales will return to a baseline.

It's between Apple and framework for me for my next laptop. The question is do I want a laptop that I can infinitely repair and upgrade, or do I want a laptop that actually has battery life when I pull it out of my bag because it has a functioning sleep mode. Thanks Intel. Maybe make sure your processors are actually power efficient before axing S3 sleep.

Exactly. The price keeps inching upward and the last generation of MacBooks was awful. After getting burned by one of those things I’m not about to buy another one even if the new processor is awesome.

Not to mention, the OS has become junk over the years. It used to be great for developers. They still ship crusty old versions of programming languages, window management sucks, and it’s just a pain in the ass to work with. These days, I would rather be on a Linux machine. Plus, most games work on Linux now, which is something Apple still hasn’t figured out.

I've never seen companies do more user- and employee-hostile shit than in the last couple of years.

These companies, who stayed afloat because almost everyone worked from home during the pandemic and got shit done while millions of humans died, are now trying to say WFH doesn't work. Let me just check your earnings reports. Oh look, billions and billions of dollars per quarter while you lay off staff to bump your bottom line.

This shit makes me so angry.

Plus everyone buying Mac in 2020 were buying the new (at the time) M1 MacBooks which are phenomenal and will easily last a long ass time. M2 has been a marginal upgrade over the M1 and really only applies to people who need to upgrade now, but won’t be a real upgrade for people who just bought an M1.

Plus they’re soon to announce the M3 chips so I would wager a lot of people are hanging on to what they have to see what that’s gonna look like before pulling the trigger.

I'll be that guy: MacBooks are PCs.

But yes it's industry wide. There was a huge boom of computer and computer accessory sales during the pandemic due to work from home and other factors. Now a lot of people have stuff that's only 2 or 3 years old and they have no need to upgrade.

…another 3 years.

So, a pretty standard update cycle.

I stopped using Macs years ago because with every update I lost more control over the computer, making even basic configurations difficult. It felt like walls closing in.

If all specialized software would work there, I'd be 100% in Linux now because it's just the superior OS - stable, easy to use, flexible and accessible (aside from Wine).

Apple and repairability are two opposites. Am not convinced about lasting longer either. Gluing and soldering everything doesn't help with replacing parts, especially since they fought tooth and nail to ban independent repairs.