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Audi brand will not be part of new Sauber F1 identity from 2024 (www.autosport.com)
submitted 11 months ago by bhmnscmm@lemmy.world to c/formula1@lemmy.world
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Sauber says that Audi will have no presence on its rebranded Formula 1 car next year, but insists there is no watering down of its works plans for 2026.

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[-] zav_@mastodon.social 7 points 11 months ago

@bhmnscmm A bit confusing tbh

[-] bhmnscmm@lemmy.world 20 points 11 months ago

"Commercially speaking, it is important to have a big bang in 2026, not to dilute the Audi involvement with the team. So, we will continue as Sauber, based on the heritage of the group."

I guess that's a...reason. Reading between the lines it seems like Audi doesn't want their name on a backmarker, or, there is some hesitation on their F1 commitment.

[-] BlackEco@lemmy.blackeco.com 13 points 11 months ago

I think Audi only want their name on the car if it has their engine in it. Also I'm not sure how much Audi is going to take over Sauber engineering on the chassis side in 2026.

[-] JJROKCZ@lemmy.world 10 points 11 months ago

I think that’s a fair stance, you don’t want a couple years of shit midfield brand recognition to tarnish your big entry as a manufacturer team

[-] zav_@mastodon.social 4 points 11 months ago

@bhmnscmm Ahh I missed that they will just continue as "Sauber" as opposed to "Alfa Romeo"

Makes more senste now

this post was submitted on 23 Nov 2023
30 points (100.0% liked)

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