Fresh produce.
We have a few different grocery stores to choose from, stop and shop is the closest. But we mostly don't go there because their produce simply sucks. The selection is poor and all too often things look wilted already sitting on the shelf, and worst when you get the produce home, despite appearing ripe it'll be largely flavorless.
High quality produce makes such a big difference in the food we eat, we're willing to drive a lot further to get it.
I'd argue that this is a non issue that doesn't warrant additional attention, as it only affects less than 1% of the population.
Instead, do more to combat drunk driving, that will have a bigger meaningful effect on the populace.