Then the UK's equally dumb: it was 10:04 pm BST (GMT+1) cos daylight savings is a thing in most of Europe too. At least it's synchronised across Europe^[The EU is planning on killing daylight savings but I have no idea if the UK will do the sensible thing and go along when/if this happens] so you just need to remember that most^[thanks for making it more confusing, Mexico] of North America changes a few weeks earlier.
Also, the UK says GMT/BST which is nice and clear - calling both EST and EDT "Eastern Time" makes even more of a mess!
And yes, I've just rediscovered you can use footnotes, why do you ask?
Nothing dates it more than the reference to Boing Boing.