Assuming it’s like the others then I believe they will treat it as an investment loss which allows them to take some percentage of the loss as a tax deduction.
I don’t know how the law works but suspect it makes an eventual return to any form of media unlikely.
Most of the stuff on YT kids already feels like it’s AI generated. I can’t imagine what it’s going to turn into once they go full AI or what kind of damage it may cause.