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Rule
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I believe this mostly happen with low quality clothing, they use shorter staple that deteriorate faster, aren’t as soft, and doesn’t feel as high quality. Brands mitigates this feeling by using chemical softeners that will fade with washing cycles and you’ll get what happens now.
Source: I’m really into clothing and used to buy cheap stuff because of cool prints or hype brands, now my high end cotton clothes don’t have those issues
There’s a lot but some of my favourites are Document (Korean brand), Arpenteur (amazing brand from my city), A Kind of Guise (German brand), Borali (very small label, the blog is very worth it if you can read French/use a translator), Orslow, ADER error (although some pieces have a bit too much plastic but the ones I own are very sturdy, also a bit overpriced), Maison Kitsune (same but I’m too much into foxes to skip this one lol), Matsuda (Japanese eyewear, handmade with awesome details and materials), …