30% is industry standard
It was an industry standard, that's been changing for a while, just take a look at how much fire google and apple are taking over their stores.
but valve are good and kind and shit rainbows so they deserve money
Valve is a corporation, it might be less bad than the rest, but at the end of the day gabe is still sifting mai thais on his 500 million dollars yacht.
I never mentioned publishers, in fact indies do not even have publishers. Can you stop with this whataboutism ?