Not really a controversy, apparently they were planning on completely shadow dropping the game today without any prior marketing but Geoff Keighley supposedly persuaded them to let him showcase it at the game awards as the final trailer.
Whether money changed hands for the ill advised trailer or Geoff really believed in the project and did it for free (or some combination thereof) is up for debate.

I'll be here all week



Its a redraw of the commonly meme'd panel of ~~superman~~ ultraman sniffing up green kryptonite dust (that looks like fart gas, hence the memeing) from Suicide Squad #5