I guess it depends on how much each individual really cares - when i was a student and a very poor worker in my early career, buying free range chicken and eggs were (and still is) very important to me, and i purchased accordingly. I never wavered on my personal morals to buy the half price caged chicken. If i really couldn't afford to pay the free range prices that week, I just bought something else.
I get that the Buy Canadian movement can be challenging because it's all-encompassing, but honestly a lot of the times the alternatives aren't even more expensive. And if you're savvy with shopping the specials and flexible with your purchases, it's easier. It's definitely a lot of effort though. I'm celiac and I figured that I will probably still occasionally be buying USA goods just because my choices are so limited - amazingly I haven't had to yet. In fact I had a hell of a time finding gluten free soy sauce recently and thought I was going to have to buy something imported from USA, but finally I found that the sobeys house brand soy sauce is gluten free - and a third the price of the stuff i normally buy.
That said this also reflects why it's important to champion doing the best we can, even if it's not 100% - someone who is carefully replacing 20% of their previously-USA purchases with Canadian, but struggling with the rest, is still doing better than someone who has just given up completely because perfection feels impossible.
That looks awesome, I've never seen Cove soda before, i will definitely be keeping an eye out! I don't drink a lot of soda but I occasionally enjoy a sugar free one from time to time