No NAT doesn't mean no firewall. It just means that you both don't have to deal with NAT fuckery or the various hacks meant to punch a hole through it.
Behind NAT, hosting multiple instances of some service that uses fixed port numbers requires a load-balancer or proxy that supports virtual hosts. Behind CGNAT, good luck hosting anything.
For "just works" peer to peer services like playing an online co-op game with a friend, users can't be expected to understand what port forwarding is, let alone how it works. So, we have UPnP for that... except, it doesn't work behind double NAT, and it's a gaping security hole because you can expose arbitrary ports of other devices if the router isn't set up to ignore those requests. Or, if that's not enough of a bad idea, we have clever abuse of IP packets to trick two routers into thinking they each initiated an outbound connection with the other.
Just sayin'