About 4 yrs ago, I was on a loaned 980ti and wanted to upgrade to a 6800XT for my new pc. Supply issues ensue and while I got lucky in being present for a supply drop on amd.com, I was too late for the 6800XT, there were still some 6900XT's in stock, so I bought that. Haven't regretted it.
I thought perhaps to upgrade to the 9070XT, but the performance jump is too small. Maybe next gen.
But that's why he has kids running the place. They think they can do it in a few months. Never going to happen. But they have confidence and that's what matters, not skill or common sense.