As I've aged I find myself choosing female characters more and more in games that give the option. For me, it's not about "heheh, hot" at all, they mostly have better voice acting and feel less cliché. I often try the different choices for a few hours to get a feel of which voice actor/actress I like most, and the vast majority of the time it's the female one. I also generally like heroines more, both in games and movies/series.