It's more that their knowing what an hour is would be impressive. Our selection of the hour as a measure of time is arbitrary outside of its specific context. It's just 1/24th of our planet's rotational period. We could just as easily split the day up into 10ths or 15ths or 7ths or whatever.

To broadcast a signal that's exactly an hour long to a planet that uses the hour as a measure of time might potentially imply someone trying to reference our way of measuring time. A signal that repeats every 53.8 minutes is on a timer that isn't specifically relevant to Earth in the same way an hour exactly would be.