1025
Place 01:40 CEST (lemmy.world)
submitted 1 year ago* (last edited 1 year ago) by UserNotFound@lemmy.world to c/reddit@lemmy.world

I'm, honestly, not surprised. It's like, what were they expect?

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[-] LazaroFilm@lemmy.world 199 points 1 year ago

They expected to show a large influx of visits when they create an event. They will show user counts and to the result to their investors. It’s all calculated and we’re all falling for it.

[-] KingJalopy@lemm.ee 178 points 1 year ago

I'm not falling for it. Just looking at it from lemmy and laughing lol

[-] Ddubz@lemmy.world 85 points 1 year ago

People that keep making this dumbass "engagement" claim have no goddamn idea what they're talking about. Nobody is falling for jack shit. The "engagement" of people going on to place to troll is miniscule. Like you said, half of us aren't looking at this on Reddit. It's being broadcast everywhere else and the tech outlets that an investor will see are reading about how much the user base fucking hates the product.

[-] crowsby@kbin.social 40 points 1 year ago* (last edited 1 year ago)

I mean I do analytics on site engagement metrics professionally, like as my job that pays me money, and based on that and past instances of r/place, I can make an educated guess that:

  • They were desperate to improve July usage numbers because projections were looking shitty after the events of the past month.

  • r/place has traditionally been a good way to juice engagement numbers

  • They pulled a lever they knew would generate the results they needed

Is it temporary? Sure. But this buys them some time and August's numbers are August's problem.

Here's are the stats from a previous instance of r/place:

Social platform Reddit re-introduced its collaborative social experiment r/Place on April 1, leading to the highest daily active users (DAUs) its mobile app has ever seen

So yeah, they'll get the juice they need, probably, but the fact that they were compelled to even need to pull that lever says a lot, imo.

[-] kbotc@lemmy.world 15 points 1 year ago

I mean, as an Ad Tech guy, the problem is that they’re at the stage where they need to increase revenue, not just engagement numbers. Look at Twitter: The dollars can simply flow out of an ad supported social media company and to the big boys fairly easily.

[-] outdated_belated 7 points 1 year ago* (last edited 1 year ago)

This is the issue with the tech industry as a whole right now. High interest rates mean the DAU jig is up.

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this post was submitted on 20 Jul 2023
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