Almost makes sense during hunting season, but why the hell would anyone pay the jacked up prices otherwise? It isn't like they're going to be keeping really obscure rounds in. It'll be the most common stuff, and that's way less expensive online now. And they'd have to price comparatively with dedicated firearms shops, sporting goods, and shooting ranges. I don't think they'll get quantity discounts.

Man, I'm lazy as hell when it comes to real world shopping, and there's no way I'd use something like that unless the prices were the same or lower than our local shop, and I was in a real hurry. Since I'm never in a hurry to buy ammo, I don't see myself going for it at all.