Google's first quarter 2023 report shows they made massive profits off vast revenue due to advertising.

It is about control though. The thing that caught my eye is that they're saying that only "approved" browsers will be able to access these WEI sites. So what does that mean for crawlers/scrapers? That the big tech companies on the approval board will be able to lock potential competitors out of accessing the web - new browsers, search engines, etc. but much more importantly... Machine Learning.

Google's biggest fear right now is that ML systems will completely eliminate most people's reason to use Google's search, and therefore their main source of revenue will plummet. And they're right to be scared, it's already starting to happen and it's showing us very quickly just how bad Google's search results are.

So this seems to me like an attempt to control things from that side. It's essentially the "big boys" trying to consolidate and firm-up their hold in the industry and not let newcomers rival them, as with ML the barrier to entry has never been lower.