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Framework looking for unpaid workers to be 'Linux Community Ambassadors'
(community.frame.work)
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Linux is a family of open source Unix-like operating systems based on the Linux kernel, an operating system kernel first released on September 17, 1991 by Linus Torvalds. Linux is typically packaged in a Linux distribution (or distro for short).
Distributions include the Linux kernel and supporting system software and libraries, many of which are provided by the GNU Project. Many Linux distributions use the word "Linux" in their name, but the Free Software Foundation uses the name GNU/Linux to emphasize the importance of GNU software, causing some controversy.
Community icon by Alpár-Etele Méder, licensed under CC BY 3.0
That's the "cause" that people believe in. And the volunteers that they are looking for are those that think Framework are the way to accomplish it. Realistically, that problem can't be solved by a non-profit - Materials, logistics and R&D can't be done by volunteers. So a corporation is the only reasonable choice for the goal they want to accomplish.
I'm sure they would love to be able to pay all the people that will volunteer, but they likely just don't have the money. So it's either give volunteers something for helping out, or just do nothing and ignore them.