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cross-posted from: https://lemmy.ml/post/2399016
Twitter’s new X logo wasn’t made by an in-house designer. It’s from an old podcast hosted by one of the cult that Elon took from his replies.
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this post was submitted on 24 Jul 2023
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Technology
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The good news is that "x com" can be trademarked.
The bad news is that "x com" is already trademarked.
xcom is trademarked as a video game. There can be existing trademarks in different spaces. So you could easily get an xcom social media site trademarked.
Yes, it's trademarked for use in video games.
And by another company for use in sporting equipment.
And by another company for fiber optics.
And by another company, as follows...
Yeah, maybe should've stuck with "Twitter"
That's too many letters though. I'm starting to think this imbecile is just tired of sounding out all seven letters multiple times a day. X is nice and simple, like him.
Let's split the difference. "Twit" fits.
We'll see. The reality is that if you pay enough you can probably get the trademark off of anyone.
Yeah... But maybe not ANYONE... "Mark Zuckerberg's Meta has already registered an 'X' logo in connection to 'online social networking services' and 'social networking services in the fields of entertainment, gaming, and application development.'"
True, but ~~Twitter~~ X isn't exactly flush with cash right now. And if it aspires to be an "everything app", it might take more than one payoff.
I mean if Elon is going to push it, he has plenty of cash to invest into the company to buy out anything. He's also not above just using his personal assets for the company. E.g. X.com now redirects to Twitter.com.
Thats true but anyway it doesnt make sense do trash a Brand that has becone verb, has its Logo on Millionen of Websites and is refered to by probably every news Website in existence. Imagine if McDonalds changed their golden M to a gray O.
Imagine the confusion when people order a "Big O".
“I'm losing control of the situation!!!” —Elon Musk, probably
That's not accurate. Copyright and trademark are two different things. The name "twitter" is also just a combination of preexisting characters and the word was probably in use before the company was founded. You can still trademark existing things because trademarks are about preventing consumer confusion, not protecting original creations.
Musk does have a problem with copyright if it turns out this specific design was made by someone else.
The US Patent and Trademark Office is generally reluctant to enforce single-letter trademarks, and some countries ban them outright.