Not true, I'm just fighting the myth that incognito mode gives you (any) privacy.

Company have many legal reasons to store my IP and they do so, don't have a problem with it, but they can't use it legally for advertising without consent. You are agreeing to tracking, that in turn allow them to use your IP for tracking, it doesnt matter if its in incognito mode as now they can track you legally also outside. So your comment about using incognito is just plain wrong.

Ultimatily it's about the rules (including gdpr), I don't agree/approve to be tracked and don't want my visit to be linked to me, so if the website like that don't want to provide content in exchange for ads (like in the OP case above) then they don't need to.

I fully know they can (and probably doing it without asking because they can) track my activity to serve targeted ads. I just voice my disgust and voice my disapproval with the state the advertising is now, and propose a solution that I personally am fine with it.

Why do you think I'm using adblock and pi-hole for?