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what's up with this whole "X" rebranding?
(lemmy.world)
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this post was submitted on 24 Jul 2023
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One of the most recognizeable brands from the past 20 years is suddenly changing it's branding and throwing all that recognition into the trash. I don't know why people keep acting like this isn't worth talking about. I don't give two shits about musk or Twitter and don't even have Twitter accounts or whatever, but even I recognize this is a noteworthy change (and his reasons for doing it) for the world.
Tweeting is literally in the dictionary. It's insane that Musk wants to throw that away.
X-ing/write an x does sound odd. Like an awkward attempt at self-censorship.
I actually do wonder whether he is trying to destroy it on purpose. Every step he's taken is perplexing if he wanted the platform to actually succeed. Of course it is also possible he is just very very stupid.
I believe he wants to feel like he created this platform all by himself. He buys platforms and makes them his own. This is just him trying to make Twitter more his own. Ego
true true
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