Their endgame is hooking directly into the TPM chip on your phone/computer to ensure you can't bypass ads, just like netflix, hulu, etc have done. Then the only recourse will be ripping all their videos to another hosting platform which they will then try to argue is a form of piracy.

This TPM bypassing will eventually be done by essentially pointing a camera at a screen (modern TVs have encryption baked in so even the video in transit is DRM protected), at which point the video hosting companies will bake in small differences/invisible watermarks that uniquely identify which user's account (which is linked to a real person who can suffer legal consequences) the video came from. Then we will have multiple cameras pointing at like 100 screens with an AI mixing them together to try to remove the differences/watermarks, at which point the hosting companies will create their own AI to counter and mislead the "piracy" AI

This is also why ISPs took away your ability to run a personal server on your home computer using NATs, firewalls, and dynamic IPs instead of just transitioning to IPv6.

Also websites are going to start blocking firefox citing low user counts but you know what the real reason is

I 100% believe this will happen because making commodities do as many as possible between any given creator and end-user just so they can provide more "Services" no one asked for and thus extract more value for not actually doing anything is like the only trick capitalism has left.