Thinking about it, a lot of these companies created astounding products on a relatively unusual business model of delivering for free (not totally unheard of, tv for example but still not the most traditional way of doing business) and absorbed, cannibalized or destroyed a lot of other services and functions with their ubiquity and unbeatable price.

The way they say it was funded was through advertising, but nonetheless much of the big banner services remained unprofitable for years or even decades. Sometimes the master plan is to get everyone hooked (users and advertisers) and then when they have little choice anymore, start making things cost, a lot more. The trouble with this though is that none of them are the only one's doing it and even with only a handful of big titans controlling it all, there's still the risk of one of your tech bros stealing your lunch when your start trying to cash-in and piss of your users and your customers alike so really I guess all of them doing it at once kind of makes sense. Kind of a "I'll jump when you jump" mentality and at least one has jumped. I somewhat wonder if they all planned to go this route at around the same time together or if they all just concluded that the short term gain in market share by taking advantage of one of them jumping wasn't worth the risks from the intense competition and just decided to instead cash in at the same time.

Or I'm just rambling and have no business sense or idea what I'm talking about. It just seems that might explain why this all seems to be coming to some kind of a crescendo at about the same time.