Their examples are business issues where they want a tech solution.

These are working on a foundation that the internet today, with all it's venture capital money, "free" websites and services that run at a loss is how the internet should look. So they are building technical solutions to force some "trust" facilitate this internet. If a business or website cannot function or be profitable without this, that company does not deserve to survive. It's putting businesses ahead of users.

It works off the assumption that websites should know who the person visiting their website is (or that it's even a human.)

IMO, we need to return to the assumption that users are anonymous and remind people that you don't know who is on the other side so we should not trust at all.