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this post was submitted on 25 Sep 2024
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In 2005, fossil fuel company BP hired the large advertising campaign Ogilvy to popularize the idea of a carbon footprint for individuals.
BP oil company pushed the idea that our individual carbon footprints matter so that everyone can share the blame of what the fossil fuel industry has done.
Don’t fall for it. Only corporations pollute enough to matter. Only corporations can provide alternatives to fossil fuels. Only corporations can make a meaningful reduction to greenhouse gas emissions.
The most significant difference individuals can make is to create political and legal pressure by voting and protesting.
The article discusses this, yes - along with how the carbon footprint is a good metric for individual consumption even if corporate propaganda abuses it.
I agree with you that political action is vital. I don't agree that it's necessarily more significant than personal action. Feminists used to say "the personal is political", and it's still true. How you act in private demonstrates your commitment to the values you endorse in public and gives your voice more weight when you speak your values.
If you reduce your personal footprint, but never talk about it or encourage other people to do the same, your impact is limited to yourself. If you reduce your personal footprint, and make your actions contagious by talking about them with people you know and encouraging them to do the same, you can impact many more people, encourage them to follow your lead and reduce their footprint, and then they can encourage others to reduce their footprint, and so on and so forth.
Limiting the damage from climate change takes collective action. And collective action requires a community, and a community requires communication.
If you assume you are a lone individual and your personal decisions have no effect on anyone else, it's easy to imagine reducing your personal footprint is meaningless. If you see yourself as part of a community, and by reducing your personal footprint you encourage others in your community to do the same, you can see how much larger your impact can be.
So you’re repeating the BP talking points.
Again, carbon footprint is not a BP talking point. It was a pre-existing concept that was appropriated by BP to prevent climate change legislation by shifting responsibility for climate change to individual consumers.
And then, some years later, once corporations had more solid control of legislatures and were no longer afraid of legislation, they started using the carbon footprint idea in reverse as propaganda - they claimed individual responsibility was a myth, only legal action against corporations will help with climate change, so eat whatever you want and buy all the gas you want and buy all the corporate products you want, and don't feel guilty about it, because it doesn't matter.
In reality, both individuals and corporations bear responsibility for climate change, and both of the above arguments are corporate propaganda aimed at getting you to give up, do nothing, and buy shit.
There are 26 million people in Australia. That 1.2% is obviously all Australian emissions, but let's exaggerate and say that's purely from individuals. That the footprint of all Australian citizens combined was 1.2% of global emissions.
If literally all Australians then brought their personal carbon footprint to 0, it would be a reduction of less than 1/3rd of Saudi Aramco's emissions alone.
But I'm supposed to believe that I, with my ~ 1/26 million of a percent footprint, have an affect. You'll have to try a lot harder to convince me of that.
Your vote is also 1 in 26 million. Do you believe that has an effect?
Tell me you’re a fossil fuel shill without telling me you’re a fossil fuel shill
We're actually to the point where wanting people to consume fewer fossil fuels makes me a fossil fuel shill.
Wow.
The absolute state of rhetoric today.
Stop trying to play the victim. You’re literally pushing fossil fuel talking points. If you aren’t a fossil fuel shill, you’re still pushing their talking points.
I think you misread. I don't account for 1 in 26 million of emissions. I count for 1% divided by 26 million of emissions. 1 26 millionth of a percent.
This would be like if there was some kind of global election, and ALL Australian votes added together were worth 1.2% of the total vote.
That means my personal vote/emissions in this scenario would be 0.000000046%
And then there were 57 corporations whose interests were largely aligned that accounted for 80% that also got to vote.
Imagine a school/college/workplace had votes that everyone could participate in to make changes to it. But altogether, the student/employee votes could account for at most 20% of the vote, and teacher/management accounted for 80% of the vote.
Would you believe your vote has an affect in such an election?
(and this isn't even continuing the analogy to the point that there are like 200 classes/departments and yours accounts for like 1-4% assuming you're in one of the larger ones, and there are 26 million or more people in your department, meanwhile there are 57 teachers/managers that mostly agree with each other in protecting what they want/their interests)
Why do you think BP produces emissions? They may be evil, but it's not out of malice, it's for profit. People, like the 26 million residents of Australia, pay BP to give them more fossil fuels.
A top-down response, where governments just outlaw all extraction and burning of fossil fuels, would be a lovely, quick solution to the climate crisis. By all means, try and make that happen, but I wouldn't hold my breath.
One thing you can do today to make an impact is to adjust your lifestyle to give less money to the fossil fuel industry. An individual carbon footprint is small compared with a company, just like the money they give to BP is relatively small, when compared with their total profits. But when you add up all the customers, their money adds up to the revenue of the industry, and their carbon footprints add up to the footprints of the relevant companies.
My mum never owned a car, we walked, biked, bus'd or train'd every day of my life. Because I was used to it and don't have a lot of money, I don't own a car either. I don't know what exactly you want me to do to give them less money, but what I do know is me walking everywhere every day has influenced exactly 0 people to do the same, and it's affected global carbon emissions by such a small fraction it can barely be measured.
It's not relatively small, it's essentially non existent, and there's no way as an individual to force others to give up their conveniences, any more than an individual can have the government ban all fossil fuels.
How much profit do you possibly think Australia provides to BP and other companies? How much of Australia doing business with them contributes to their global emissions? Because the fact is the entirety of Australia could return to tribalism with no modern technology and it would barely move the needle on either global profits or global emissions. Even a country that has 5% global emissions wouldn't achieve much by going to 0. It's near meaningless.
You're arguing that the actions of individuals have no impact on the collective actions of humanity, the sum of 8 billion individuals.
Similarly, you probably never had a conversation where someone said "Gee, I'll stop burning fossil fuels now!" But when you use public transportation, or patronize businesses on foot, policy makers are motivated to continue supporting such options. Not for you personally, but for you and others like you.
citation needed
Sure. The Google term you're looking for is called "discourses of delay".
Tldr: The propagandists recognize the global consensus, that climate change is real and must be addressed, is too strong to attack directly. Instead, they work to discredit potential solutions and discourage people from acting. The hope is to delay action on climate change until fossil fuel companies run out of oil to sell.
The four ways corporate propaganda encourages climate delay are by redirecting responsibility ("someone else should act on climate change before or instead of you"), pushing non-transformative solutions ("fossil fuels are part of the solution"), emphasizing the downsides ("requiring electric vehicles will hurt the poor worst"), and promoting doomerism ("climate change is inevitable so we may as well accept it instead of trying to fight it").
And here's the thing. We need both individual and collective action to mitigate climate change.
Arguing that only individual action can stop climate change is delayist propaganda used to discourage climate action.
Arguing that only collective action can stop climate change and individual action is useless is also delayist propaganda used to discourage climate action.
The propaganda takes an extreme position on both sides and encourages people to fight with another instead of unifying and acting - much like how foreign propagandists in the United States take aggressive, controversial positions on the far left and far right to worsen dissent and discourage unity.
https://www.forbes.com/sites/jeffmcmahon/2020/08/05/scientists-dissect-the-tactics-of-climate-delayers/
(Depends on where you are. I'd argue that's very, very common among high consumption American activists.)
A fascinating study about how much people have internalized these discourses of delay is here: https://www.sciencedirect.com/science/article/pii/S0959378024000797#:~:text=Consisting%20of%20four%20overarching%20narratives,with%20its%20own%20emotional%20resonance)%2C
That's the opposite of what you were accusing corporations of doing.
The fossil fuel industry has spent a lot of money making us dependent on them. They have been so successful that the majority of us would not be able to survive without their products whether it be to get to work, power our cities, heat our buildings, etc.
So what’s a realistic approach to the problem:
Getting billions of individuals to change across the planet? Which requires most of them and their families to die?
Or
Changing a few dozen companies?
How do you expect to change those few dozen companies?
Especially if the majority of us really wouldn't be able to survive without them?
By voting and protesting to get a revenue neutral carbon tax passed. Passing legislation to end our dependence on fossil fuels. Creating the political will to hold fossil fuel companies accountable for the damage they’ve done. Taking their profits and use it to fund the work needed transition everyone away from fossil fuels not just those that can afford it.
Getting billions of individuals to change across the planet? Which requires most of them and their families to die?
AND
Changing a few dozen companies.
Changes like this don't happen in an empty space. If you have an Eco aware consumer base it help a lot.
Your plan is to require every individual on the planet to make sacrifices that could kill them and their loved ones? You think that’s actually achievable?
Did you forget we couldn’t even get everyone to wear masks during the pandemic?
Of course that plan would never work. We can prove it by showing that greenhouse gas emissions have still been increasing after the fossil fuel industry started this carbon footprint marketing campaign.
No one is saying we don’t want eco aware consumers and the top polluting companies on the planet are not “an empty space”.
This is a systemic problem that requires political and legal action to fix.
Paper straws don’t reduce greenhouse gas emissions.
No. I complete not registered the second half of your sentence while quoting it. No fucking idea how that happend. Complete brain fart on my end.
Think of it like this - companies are contaminating everything with lead, because it's slightly cheaper for them
People get concerned for good reason
So some companies pay to make lead free products and sell them at a premium. They put it all over the packaging
Other companies see this, and start putting it on their packaging, despite still having an unsafe lead content
All of them do media campaigns and lobby the government, further confusing the issue
People need to buy food, and are working with limited information. They don't have the time to educate themselves over every purchase - you'd need experts dedicated to testing and compiling the data
So, for the good of everyone (the companies included) we made that. You can go to the grocery store and buy food, confident it doesn't contain large amounts of lead.
People definitely care, but systematic problems can only be solved systematically
@theneverfox I just commuted across Los Angeles. I saw every sort of car, but far more gas guzzlers than hybrids or EVs. These are free choices, by people who might say "they care" or "someone should do something."
The person who buys a Mercedes Maybach SUV, 16 MPG, certainly has other options.
They would probably tell you they care.
That's it exactly. You're asking why they didn't pick a greener car. I'm telling you the problem is that you need to drive across Los Angeles
My mom likes the idea of hybrids, but is scared to even rent an electric car because she's heard things like "range anxiety" and doesn't understand the technology. I've explained the technology, the availability of charging stations, and the options for charging at home. We ended the conversation with her saying she's had her car for a decade, and doesn't see the need for a new car - I told her "absolutely, your car has good fuel efficiency and safety features, there's no reason to get a new car"
The waters are muddy by design, but the true problem is car centric infrastructure. Electric cars aren't a solution - they're a lesser evil. My mom cares - not because she understands, but because she trusts me and my siblings to understand things she doesn't. We all are much more passionate about health and climate change, she just does the best she knows how. When we all told her "it's bad to eat meat everyday, let alone every meal", she listened. If I took a stand and told her to get an electric car, I could wear her down - but driving her car into the ground is better. She recycles less because I've taught her what can't be recycled - recycling is a lie, "if in doubt throw it out" is good public communication
Our choices are limited. People overwhelmingly care - they also have to live their lives. Choices won't make a dent in climate change - it's a systematic issue that must be solved systematically
Not only that, but only collective action and politics can give people the choices they need to reduce climate change.
It's no use telling people not to drive if there's no public transport system. And people can't individually will their energy to have a generation mix.
Those are important, but the act of doing things like installing solar panels, or a heat pump changes minds — and when you do it, others around you see and imitate.
I'd rather put my money into feeding the hungry than consumption effecting nothing but my ego.
I can't control your spending, but it's a really effective outreach tool.
You don't need to name-call here. It's actually important to not just require that everybody do stuff, but have some people go first to make the case that it works well.
I love it when you play the classics..
Removed by Moderator is definitely your best single yet!
I can’t afford those things just like most of the people impacted by climate change. But maybe that’s the point of redirecting the focus to those actions.
Corps make and sell what we buy.
Arguments like yours seem to condense down to “I won’t change until a corp forces me to” which makes no sense to me.
Tell that to the marketing team BP hired to say the same thing you’re saying.
Notice this response isn’t “that’s wrong and here’s why” it’s “someone else also said this”.
Even if it were true that I was repeating BP taking points, that’s not a good reason to discount it.
https://en.m.wikipedia.org/wiki/Genetic_fallacy
To help drive the point home, how many widgets will a company make if no one is buying them anymore?
What’s more realistic to change? A few dozen companies or billions of people?
Obviously it is easier to change the companies. That is why fossil fuel companies pay marketing companies to shift the responsibility onto billions of people. Because they know it will never succeed.
So whether you are a fossil fuel shill or not, you are doing the work of a fossil fuel shill.
My comment was meant to encourage the readers of the thread to make a change. So I think I'll switch around your question.
What's more realistic to change? YOUR own consumption habits or corporations?
What's ironic is your argument is perfect for discouraging individuals from making changes in their own lives which would improve climate change. Who is the shill?
1 persons individual change is not enough to matter. For individual carbon footprint changes to matter you need 100% participation across the planet to fix a small part of the problem.
To make systemic change you need the majority of voters. So around 25% participation to fix 100% of the problem.
I provided my source showing BP hired a marketing firm to get the public to focus on their individual carbon footprint.
So to answer your question of who the shill is: I’d say the person repeating the fossil fuel talking points.
I'd say it's the one discouraging people from changing their habits, thereby continuing to give money to fossil fuel companies and big ag.
Yes, also vote. But discouraging people from changing is so obviously in favor of the groups you purport to be against.
I find that comments like these seem to give the person making it license to continue doing things counter to their stated goals of reducing the affects of climate change. I'm sure it makes you feel better about doing it but I'm here to say, you can certainly make a change on your own, every single day and do not have to wait to act twice a year (in the US example) to vote to improve things.
I’m not discouraging anyone from changing their habits.
I am pointing out why the fossil fuel industry is paying marketing firms to come into threads like this and say the same things you are saying:
Because focusing on individual carbon footprint requires 100% of the world to just do the right thing in order to fix a small part of the problem.
While focusing on systemic change requires the voting majority, which is closer to 25% of the population. To fix 100% of the problem.