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iPhone 16 models cost a little more to make than the iPhone 15
(appleinsider.com)
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What? Each phone costs them hundreds of dollars to make. The profit margin is still large, but phones are not cheap to make.
If they’re not factoring R&D into the prices they’re doing it wrong.
Some bumpkins would just calculate what the phone should be because of the cost of the components and not figure anything else into that.
It’s Apple. Of course they’re not doing it wrong.