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this post was submitted on 30 Jul 2023
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This has gotten WAY out of hand.
A bad idea is one thing. They happen all the time. Many executives would sell their souls for the kind of recognition that the blue bird had, but I suppose a good marketing team could have pulled off a successful rebranding.
This whole “x” fiasco, however, is a series of bad ideas done hastily, sloppily, and with little to no planning. It’s completely unjustifiable, from any perspective - unless you’re Elon, apparently.
All those blue bird icons on millions of sites. Good luck getting those to change to x. Of all the dumb moves Musk has made, this ranks as the second dumbest. Of course, the dumbest move was paying 44 billion dollars for a site that realistically was worth 5-10 billion, and that was before that knucklefuck took over and ran it straight into the ground.
Yeah. The more I think about it, the worse it is. Lately, I’ve been wondering how many businesses have professionally printed “Follow us on Twitter!” stickers in their windows and signs by their cash registers. Your local pizza place probably does. That kind of visibility and awareness is priceless.
Is Elon going to ship tens of thousands of replacement signs? No. Are business owners going to pay to replace them themselves? Some, maybe, but even then it won’t be a major priority. Hell, I didn’t take one elective class in marketing, and even I have a better understanding of the value he’s throwing away.
I mean all I have heard for days now is about this X thing. He memed it into existence and now it's incredibly recognizable and talked about non-stop. God he's such an ass.