If you follow comrade @posting_forever on Twitter, she has been out there banging the drum about Treatlerism for a while. She says it has origins in Matt Christman's ideas on the role of treats in the imperial core.
I would define it as the open endorsement of imperial violence to ensure the continued flow of treats. This thread is a perfect exemplar of this attitude: https://xcancel.com/DrVirgo1981/status/1854527156589658382
It's not a new phenomenon, but as material conditions deteriorate, it will become a much more marked tendency
I have prepared a selection of its more disgusting replies for you below, but the whole thread is a bunch of Hitlers saying "exaaaaacctlllltyyyyyy" to each other.
How does the grill pill separate itself from zen fascism?
Grill Pill is to log off and live with the people around you. You are supposed to take the energy you would be dumping into petty online bullshit into cultivating your relationships with the people in your life. Whether that's organizing, chilling with friends, caring for loved ones, etc.
Instead of shouting down idiots online, doom scrolling, etc. you host a barbecue with the people you care about.
Zen Fascism is an entirely different relationship, between you and the spoils of empire.