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2k Launcher has been fully removed from all games
(support.2k.com)
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this post was submitted on 25 Nov 2024
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But see, that's the thing. They're just as capable of putting those ads in game too. I definitely would have more visibility on the ads just at the title screen than I would on a launcher I'm clicking through as fast as humanly possible.
Then they'd have to update the actual game, as opposed to just updating the launcher when a change needs to be made.
Updating the launcher is quicker and cheaper.
yeah, plus there's only one launcher, and possibly thousands of games.
If they can convert purchase within their launcher, they don't pay Steam their cut. That's it.
That's against Steam's TOS, and Valve doesn't take kindly to that.