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Googling Is for Old People. That’s a Problem for Google.
(www.wsj.com)
This is a most excellent place for technology news and articles.
My apologies that me being hyperbolic did not add clarity and instead caused confusion:-). Ultimately I agree, but was adding the point that users who were either savvy or dedicated enough could still get a lot of use out of Google until more recently, whereupon it is now just a huge mess that makes it more worthwhile to abandon completely (in favor of e.g. DuckDuckGo) - even though it was the demise of Reddit rather than the addition of LLMs that caused the sharp decline (+ other things too, e.g. there was a strike of mods at StackOverflow), i.e. Reddit (& others) was propping up Google results for the longest time, which does not excuse Google for allowing such instability, but helps explain the timeline wherein Google results were both "usable" (even if less so than the past) and also "degraded" at the same time.
It's all good, we both clarified our* thoughts on the matter and to be fair using "ruined" instead of "ruining" or "started to ruin" indicates a completed process or final state instead of a continuous one.
I agree that previously one could construct a search to sort the noise out, but as you stated this has become unfeasible without a sharp increase of queries needed to refine results which has shifted the thought from questioning if Google search is bad to now generally accepted belief - to the point where people are trying to quantify and provide evidence to back up the claim.
This article links to a research paper on the topic: https://www.fastcompany.com/91012311/is-google-getting-worse-this-is-what-leading-computer-scientists-say
*Fixed typo of 'out' to 'our'
If I can go on a tangent: it is conversations like this that continually convince me that I need never go back to Reddit. Not EVERY SINGLE conversation needs to be full of snark and vitriol. Being able to discuss things rationally, calmly, and with kindness is possible, if only people will create the space within which they are allowed to happen:-).
And how that relates is: using DuckDuckGo convinced me similarly to abandon Google:-). Caveats include using Google Images, Google Maps, etc. e.g. to look up the hours of a shop (the SEO optimization there works for rather than against me, although tbf quite often I have to bat away unrelated results vying for my increased attention due merely to having paid for that exact privilege), but overall the results of DDG are just extremely much more worth my time than Google's.
As an example, if you search for the keyword "Lemmy", DDG pulls up Lemmy.World as the #2 hit (which notably has ~80% of all active users on Lemmy, so is overwhelmingly deserving of being listed so highly), after the #1 hit being the singer, whereas on Google the first instance mentioned is Lemmy.ml (that has 2,206 active monthly users, compared to Lemmy.World's 17,122 that is roughly an order of magnitude higher, and also housing the most-used communities e.g. !technology@lemmy.world has 16.9k active monthly users compared to !asklemmy@lemmy.ml's top community with 8.44K), and that not until the #4 hit.
i.e., not only are Google results commodified, but as you said they are "ruined" as well - to the point of representing actual & active disinformation (for the sake of $$$) rather than merely misinformation (aka oopsies). We can scroll past one, two, even ten ads, but how do we find our info when the sorting refuses to distinguish between SEO-advanced results and "real" ones? I dunno, perhaps the above one is a poor example (edit: b/c in the past, Lemmy.ml really was the top Lemmy instance, for so very long), but I think you know what I mean regardless:-).