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I have always felt that feminism has had a marketing problem. I consider myself a feminist and I am for equal rights for all. But the issue with feminism is that it's easy to point to the word and use it to propagandize a people against it. The word evokes a priority towards women (which I believe it should), but that makes folks feel like there are people out to be against them which is not what the movement is about.
And then you have the people who claim to be feminist who are really just misandrists who want to see men broght down to achieve equality or who want to see women be valued higher than men. In reality, the way forward should be to lift women up to the level that society holds men. It shouldn't be a battle of sexes.
Feminism also (in name only) sorta precludes anyone who isn't female. So non-binary? Get fucked I guess? I think there really ought to be a better way to market an equality movement than labelling it for women, even if that is the primary target of increasing equality.
It would be like calling a racial equality movement blackism and then saying you represent all race's equality. That specifically disregards all races not considered black from a marketing perspective, even if your movement's actions are positive representation for all races.
The rest of the work you are responding to is in fact doing exactly what you are asking, reasserting the truth that “Feminism is for Everybody.” You should read it! Of course, she doesn’t have a time machine and can’t rewrite entire etomological history, but the book is good and more people should read it. It’s linked in the above comment :)