If the discussions have been going on for that long, why this exact moment in time, and why such a short deadline?

Why any moment in time? We did it when we did it. We could do it a year from now and we’d probably have the same conversation. We could do it five years ago, we’d be having the same conversation.

I guess what I still don’t quite understand is, if this has been thought about for a long time, is the goal just to meet this deadline and move on? Like just turn a new leaf from there?

We don’t have to meet our deadline. We told folks hey, we need to come up with a plan, or we’re going to start billing you on July 1st.

Complete mess of a CEO. I'm so glad that I'm not using Reddit anymore.